After Amazon and Paytm, IRCTC partners mydala
Posted on: 2015-05-23 Posted by: CLAT Gurukul Category: Archive Blog
Ticketing arm of Indian Railway IRCTC doesn’t seem to leave any opportunity to capitalise its reach and traction. After partnering with Amazon and Paytm, the government-owned ticketing portal has partnered with mydala to provide deals and offers to customers. This partnership is an IRCTC’s move to deliver significant improvement in customer experience. Importantly, this is the third partnership in a row this year by IRCTC. Earlier it partnered with Paytm for train ticket booking through latter’s wallet and Amazon to power IRCTC’s online retail market. About mydala mydala is an e-commerce, group buying company, founded by Anisha Singh, Ashish Bhatnagar and Arjun Basu, headquartered in New Delhi, India. mydala provides discount offers to restaurants, travel, gyms, grocery and household products. Source: YourStory.com
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